Accelerating brick-and-mortar grocery for digital-first growth


A 100-year-old grocer with rapid plans to expand, Hy-Vee partnered with Nerdery to ramp up their technology in step with their market ambitions. Our team united outdated websites and apps into a holistic experience that spans the grocery aisle, online shopping and pick up, restaurants, and beyond — a transformation delivered in under a year.


Business Analysis
Digital Consulting
Enterprise Architecture
Creative Direction
Software Engineering
User Research
Interaction Design
User Experience Design

Hyvee Snapshot


Business Challenge

Hy-Vee is known for a genuinely wonderful in-store experience. But digital was a different story. More than simply a new mobile app, they needed a unified customer experience across offerings that went far beyond grocery. That meant connecting disparate user journeys, updating numerous sites and apps, and putting their restaurants front and center in the digital experience.

Strategy and Solution

Through a rapid planning and development process, we united many disconnected digital pieces into an omnichannel whole, guiding customers smoothly between the aisle, in-store restaurant, online shopping, and grocery delivery. The result: a fully modern experience ready to shake up Hy-Vee’s current markets and break into new ones.



02 Hyvee 01 96 %

increase in users adding deals to their shopping list via our enterprise API

02 Hyvee 03 91 %

of new app users activated a loyalty card